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Results: 1-25/63
Authors:
MICK DG
FAURE C
Citation: Dg. Mick et C. Faure, CONSUMER SELF-GIFTS IN ACHIEVEMENT CONTEXTS - THE ROLE OF OUTCOMES, ATTRIBUTIONS, EMOTIONS, AND DESERVINGNESS, International journal of research in marketing, 15(4), 1998, pp. 293-307
Authors:
DUBE L
MORGAN MS
Citation: L. Dube et Ms. Morgan, CAPTURING THE DYNAMICS OF IN-PROCESS CONSUMPTION EMOTIONS AND SATISFACTION IN EXTENDED SERVICE TRANSACTIONS, International journal of research in marketing, 15(4), 1998, pp. 309-320
Authors:
PRUYN A
SMIDTS A
Citation: A. Pruyn et A. Smidts, EFFECTS OF WAITING ON THE SATISFACTION WITH THE SERVICE - BEYOND OBJECTIVE TIME MEASURES, International journal of research in marketing, 15(4), 1998, pp. 321-334
Authors:
LEE DJ
Citation: Dj. Lee, DEVELOPING INTERNATIONAL STRATEGIC ALLIANCES BETWEEN EXPORTERS AND IMPORTERS - THE CASE OF AUSTRALIAN EXPORTERS, International journal of research in marketing, 15(4), 1998, pp. 335-348
Authors:
OCZKOWSKI E
FARRELL MA
Citation: E. Oczkowski et Ma. Farrell, DISCRIMINATING BETWEEN MEASUREMENT SCALES USING NONNESTED TESTS AND 2-STAGE LEAST-SQUARES ESTIMATORS - THE CASE OF MARKET ORIENTATION, International journal of research in marketing, 15(4), 1998, pp. 349-366
Authors:
SHIPLEY D
HOOLEY G
COX T
FONFARA K
Citation: D. Shipley et al., THE EFFECTS OF PRIVATIZATION ON MARKETING CAPABILITY AND ACTIVITY IN POLAND, International journal of research in marketing, 15(4), 1998, pp. 367-381
Authors:
HOLBROOK MB
KUWAHARA T
Citation: Mb. Holbrook et T. Kuwahara, COLLECTIVE STEREOGRAPHIC PHOTO ESSAYS - AN INTEGRATED APPROACH TO PROBING CONSUMPTION EXPERIENCES IN-DEPTH, International journal of research in marketing, 15(3), 1998, pp. 201-221
Authors:
GEYSKENS I
STEENKAMP JBEM
KUMAR N
Citation: I. Geyskens et al., GENERALIZATIONS ABOUT TRUST IN MARKETING CHANNEL RELATIONSHIPS USING METAANALYSIS, International journal of research in marketing, 15(3), 1998, pp. 223-248
Authors:
BIJMOLT THA
WEDEL M
PIETERS RGM
DESARBO WS
Citation: Tha. Bijmolt et al., JUDGMENTS OF BRAND SIMILARITY, International journal of research in marketing, 15(3), 1998, pp. 249-268
Authors:
HULTINK EJ
GRIFFIN A
ROBBEN HSJ
HART S
Citation: Ej. Hultink et al., IN SEARCH OF GENERIC LAUNCH STRATEGIES FOR NEW PRODUCTS, International journal of research in marketing, 15(3), 1998, pp. 269-285
Authors:
HOOLEY G
Citation: G. Hooley, TAKING THE FEAR OUT OF DATA-ANALYSIS - DIAMANTOPOULOS,A, SCHLEGELMILCH,BB, International journal of research in marketing, 15(3), 1998, pp. 287-289
Authors:
MELA CF
GUPTA S
JEDIDI K
Citation: Cf. Mela et al., ASSESSING LONG-TERM PROMOTIONAL INFLUENCES ON MARKET-STRUCTURE, International journal of research in marketing, 15(2), 1998, pp. 89-107
Authors:
ALBERS S
Citation: S. Albers, A FRAMEWORK FOR ANALYSIS OF SOURCES OF PROFIT CONTRIBUTION VARIANCE BETWEEN ACTUAL AND PLAN, International journal of research in marketing, 15(2), 1998, pp. 109-122
Authors:
CESTRE G
DARMON RY
Citation: G. Cestre et Ry. Darmon, ASSESSING CONSUMER PREFERENCES IN THE CONTEXT OF NEW PRODUCT DIFFUSION, International journal of research in marketing, 15(2), 1998, pp. 123-135
Authors:
MURTHI BPS
SRINIVASAN K
Citation: Bps. Murthi et K. Srinivasan, PERFORMANCE OF THE INTEGRATED RANDOM-COEFFICIENTS COVARIANCE PROBIT MODEL - IMPLICATIONS FOR BRAND CHOICE, International journal of research in marketing, 15(2), 1998, pp. 137-156
Authors:
CHAUDHURI A
Citation: A. Chaudhuri, PRODUCT CLASS EFFECTS ON PERCEIVED RISK - THE ROLE OF EMOTION, International journal of research in marketing, 15(2), 1998, pp. 157-168
Authors:
LAAKSONEN P
LAAKSONEN M
MOLLER K
Citation: P. Laaksonen et al., THE CHANGING CONSUMER IN FINLAND, International journal of research in marketing, 15(2), 1998, pp. 169-180
Authors:
SEETHARAMAN PB
CHINTAGUNTA P
Citation: Pb. Seetharaman et P. Chintagunta, A MODEL OF INERTIA AND VARIETY-SEEKING WITH MARKETING VARIABLES, International journal of research in marketing, 15(1), 1998, pp. 1-17
Authors:
STEENKAMP JBEM
Citation: Jbem. Steenkamp, UNTITLED, International journal of research in marketing, 15(1), 1998, pp. 7-9
Authors:
CALANTONE RJ
GRAHAM JL
MINTUWIMSATT A
Citation: Rj. Calantone et al., PROBLEM-SOLVING APPROACH IN AN INTERNATIONAL CONTEXT - ANTECEDENTS AND OUTCOME, International journal of research in marketing, 15(1), 1998, pp. 19-35
Authors:
TERHOFSTEDE F
AUDENAERT A
STEENKAMP JBEM
WEDEL M
Citation: F. Terhofstede et al., AN INVESTIGATION INTO THE ASSOCIATION PATTERN TECHNIQUE AS A QUANTITATIVE APPROACH TO MEASURING MEANS-END CHAINS, International journal of research in marketing, 15(1), 1998, pp. 37-50
Authors:
GREENLEY GE
FOXALL GR
Citation: Ge. Greenley et Gr. Foxall, EXTERNAL MODERATION OF ASSOCIATIONS AMONG STAKEHOLDER ORIENTATIONS AND COMPANY PERFORMANCE, International journal of research in marketing, 15(1), 1998, pp. 51-69
Authors:
WEDEL M
VRIENS M
BIJMOLT THA
KRIJNEN W
LEEFLANG PSH
Citation: M. Wedel et al., ASSESSING THE EFFECTS OF ABSTRACT ATTRIBUTES AND BRAND FAMILIARITY INCONJOINT CHOICE EXPERIMENTS, International journal of research in marketing, 15(1), 1998, pp. 71-78
Authors:
RINDFLEISCH A
Citation: A. Rindfleisch, CO-OPETITION - BRANDENBURGER,AM, NALEBUFF,BJ, International journal of research in marketing, 15(1), 1998, pp. 79-81
Authors:
BAUMGARTNER H
Citation: H. Baumgartner, VARIETY-SEEKING IN PRODUCT CHOICE BEHAVIOR - THEORY WITH APPLICATIONSIN THE FOOD DOMAIN - VANTRIJP,JCM, International journal of research in marketing, 15(1), 1998, pp. 82-85