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Results: 151-157/157
Authors:
GRAHAM JL
KAMINS MA
OETOMO DS
Citation: Jl. Graham et al., CONTENT-ANALYSIS OF GERMAN AND JAPANESE ADVERTISING IN PRINT MEDIA FROM INDONESIA, SPAIN, AND THE UNITED-STATES, Journal of advertising, 22(2), 1993, pp. 5-15
Authors:
KANG NJ
KARA A
LASKEY HA
SEATON FB
Citation: Nj. Kang et al., A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS, Journal of advertising, 22(2), 1993, pp. 17-28
Authors:
ALDEN DL
HOYER WD
Citation: Dl. Alden et Wd. Hoyer, AN EXAMINATION OF COGNITIVE-FACTORS RELATED TO HUMOROUSNESS IN TELEVISION ADVERTISING, Journal of advertising, 22(2), 1993, pp. 29-37
Authors:
CASTLEBERRY SB
FRENCH W
CARLIN BA
Citation: Sb. Castleberry et al., THE ETHICAL FRAMEWORK OF ADVERTISING AND MARKETING-RESEARCH PRACTITIONERS - A MORAL DEVELOPMENT PERSPECTIVE, Journal of advertising, 22(2), 1993, pp. 39-46
Authors:
HOY MG
STANKEY MJ
Citation: Mg. Hoy et Mj. Stankey, STRUCTURAL CHARACTERISTICS OF TELEVISED ADVERTISING DISCLOSURES - A COMPARISON WITH THE FTC CLEAR AND CONSPICUOUS STANDARD, Journal of advertising, 22(2), 1993, pp. 47-58
Authors:
HENTHORNE TL
LATOUR MS
NATARAAJAN R
Citation: Tl. Henthorne et al., FEAR APPEALS IN PRINT ADVERTISING - AN ANALYSIS OF AROUSAL AND AD RESPONSE, Journal of advertising, 22(2), 1993, pp. 59-69
Authors:
BURNS AC
BISWAS A
BABIN LA
Citation: Ac. Burns et al., THE OPERATION OF VISUAL-IMAGERY AS A MEDIATOR OF ADVERTISING EFFECTS, Journal of advertising, 22(2), 1993, pp. 71-85