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Authors: Miniard, Paul W. Bhatla, Sunil Lord, Kenneth R. Dickson, Peter R. Unnava, H. Rao

Citation: . Miniard, Paul W. et al., Picture-based persuasion processes and the moderating role of involvement , Journal of consumer research Consumer research;JCR , 18(1), 1991, pp. 92-107

Authors: Urbany, Joel E. Dickson, Peter R. Wilkie, William L.

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