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Results: 2
The availability heuristic and perceived risk
Authors: Folkes, Valerie S.
Citation: S. Folkes, Valerie, The availability heuristic and perceived risk , Journal of consumer research Consumer research;JCR , 15(1), 1988, pp. 13-23
Recent attribution research in consumer behavior: a review and new directions
Authors: Folkes, Valerie S.
Citation: S. Folkes, Valerie, Recent attribution research in consumer behavior: a review and new directions , Journal of consumer research Consumer research;JCR , 14(4), 1988, pp. 548-565
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