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When goals are counterproductive: the effects of violation of a behavioral goal on subsequent performance
Authors:
Soman, Dilip Cheema, Amar
Citation:
Soman, Dilip et . Cheema, Amar, When goals are counterproductive: the effects of violation of a behavioral goal on subsequent performance , Journal of consumer research Consumer research;JCR , 31(1), 2004, pp. 52-62
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