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Results:
1-9
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Results: 9
Authors:
AAKER DA
Citation: Da. Aaker, SHOULD YOU TAKE YOUR BRAND TO WHERE THE ACTION IS, Harvard business review, 75(5), 1997, pp. 135
Authors:
JOACHIMSTHALER E
AAKER DA
Citation: E. Joachimsthaler et Da. Aaker, BUILDING BRANDS WITHOUT MASS-MEDIA, Harvard business review, 75(1), 1997, pp. 39
Authors:
AAKER DA
Citation: Da. Aaker, BREAKING COMPROMISES, Harvard business review, 74(6), 1996, pp. 188
Authors:
AAKER DA
Citation: Da. Aaker, MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS, California management review, 38(3), 1996, pp. 102
Authors:
AAKER DA
JACOBSON R
Citation: Da. Aaker et R. Jacobson, THE FINANCIAL INFORMATION-CONTENT OF PERCEIVED QUALITY, Journal of marketing research, 31(2), 1994, pp. 191-201
Authors:
HARDLE BGS
LODISH LM
KILMER JV
BEATTY DR
FARRIS PW
BIEL AL
WICKE LS
BALSON JB
AAKER DA
Citation: Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
Authors:
HARDLE BGS
LODISH LM
KILMER JV
BEATTY DR
FARRIS PW
BIEL AL
WICKE LS
BALSON JB
AAKER DA
Citation: Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
Authors:
AAKER DA
Citation: Da. Aaker, BUILDING A BRAND - THE SATURN STORY, California management review, 36(2), 1994, pp. 114-133
Authors:
JACOBSON R
AAKER DA
Citation: R. Jacobson et Da. Aaker, COMPOSITE DEPENDENT-VARIABLES AND THE MARKET SHARE EFFECT, Marketing science, 12(2), 1993, pp. 209-212
Risultati:
1-9
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