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1-9
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Results: 9
SHOULD YOU TAKE YOUR BRAND TO WHERE THE ACTION IS
Authors:
AAKER DA
Citation:
Da. Aaker, SHOULD YOU TAKE YOUR BRAND TO WHERE THE ACTION IS, Harvard business review, 75(5), 1997, pp. 135
BUILDING BRANDS WITHOUT MASS-MEDIA
Authors:
JOACHIMSTHALER E AAKER DA
Citation:
E. Joachimsthaler et Da. Aaker, BUILDING BRANDS WITHOUT MASS-MEDIA, Harvard business review, 75(1), 1997, pp. 39
BREAKING COMPROMISES
Authors:
AAKER DA
Citation:
Da. Aaker, BREAKING COMPROMISES, Harvard business review, 74(6), 1996, pp. 188
MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS
Authors:
AAKER DA
Citation:
Da. Aaker, MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS, California management review, 38(3), 1996, pp. 102
THE FINANCIAL INFORMATION-CONTENT OF PERCEIVED QUALITY
Authors:
AAKER DA JACOBSON R
Citation:
Da. Aaker et R. Jacobson, THE FINANCIAL INFORMATION-CONTENT OF PERCEIVED QUALITY, Journal of marketing research, 31(2), 1994, pp. 191-201
THE LOGIC OF PRODUCT-LINE EXTENSIONS
Authors:
HARDLE BGS LODISH LM KILMER JV BEATTY DR FARRIS PW BIEL AL WICKE LS BALSON JB AAKER DA
Citation:
Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
THE LOGIC OF PRODUCT-LINE EXTENSIONS
Authors:
HARDLE BGS LODISH LM KILMER JV BEATTY DR FARRIS PW BIEL AL WICKE LS BALSON JB AAKER DA
Citation:
Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
BUILDING A BRAND - THE SATURN STORY
Authors:
AAKER DA
Citation:
Da. Aaker, BUILDING A BRAND - THE SATURN STORY, California management review, 36(2), 1994, pp. 114-133
COMPOSITE DEPENDENT-VARIABLES AND THE MARKET SHARE EFFECT
Authors:
JACOBSON R AAKER DA
Citation:
R. Jacobson et Da. Aaker, COMPOSITE DEPENDENT-VARIABLES AND THE MARKET SHARE EFFECT, Marketing science, 12(2), 1993, pp. 209-212
Risultati:
1-9
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