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THE INFORMATION-CONTENT OF ADVERTISING - A METAANALYSIS
Authors: ABERNETHY AM FRANKE GR
Citation: Am. Abernethy et Gr. Franke, THE INFORMATION-CONTENT OF ADVERTISING - A METAANALYSIS, Journal of advertising, 25(2), 1996, pp. 1-17
ADVERTISING CLEARANCE PRACTICES OF RADIO STATIONS - A MODEL OF ADVERTISING SELF-REGULATION
Authors: ABERNETHY AM
Citation: Am. Abernethy, ADVERTISING CLEARANCE PRACTICES OF RADIO STATIONS - A MODEL OF ADVERTISING SELF-REGULATION, Journal of advertising, 22(3), 1993, pp. 15-26
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