Authors: AILAWADI KL NESLIN SA

Citation: Kl. Ailawadi et Sa. Neslin, THE EFFECT OF PROMOTION ON CONSUMPTION - BUYING MORE AND CONSUMING ITFASTER, Journal of marketing research, 35(3), 1998, pp. 390-398

Authors: AILAWADI KL BORIN N FARRIS PW

Citation: Kl. Ailawadi et al., MARKET POWER AND PERFORMANCE - A CROSS-INDUSTRY ANALYSIS OF MANUFACTURERS AND RETAILERS, J RETAILING, 71(3), 1995, pp. 211-248

Authors: AILAWADI KL FARRIS PW PARRY ME

Citation: Kl. Ailawadi et al., SHARE AND GROWTH ARE NOT GOOD PREDICTORS OF THE ADVERTISING AND PROMOTION SALES RATIO, Journal of marketing, 58(1), 1994, pp. 86-97