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FUNCTIONAL PERSPECTIVES ON INNOVATION - THE CORRELATES OF INNOVATION IN THE MARKETING AND MANUFACTURING FUNCTIONS
Authors:
KAMATH RR MANSOURCOLE DM APANA R
Citation:
Rr. Kamath et al., FUNCTIONAL PERSPECTIVES ON INNOVATION - THE CORRELATES OF INNOVATION IN THE MARKETING AND MANUFACTURING FUNCTIONS, IEEE transactions on engineering management, 40(3), 1993, pp. 293-299
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