Authors: Hagerty, Michael R. Aaker, David A.

Citation: R. Hagerty, Michael et A. Aaker, David, A Normative Model of Consumer Information Processing, Marketing science , 3(3), 1984, pp. 227-246

Authors: Aaker, David A.

Citation: A. Aaker, David, The new-trier stochastic model of brand choice, Management science , 17(8, Applica), 1971, pp. B435-B450

Authors: Joachimsthaler, Erich Aaker, David A.

Citation: Erich Joachimsthaler et David A. Aaker, Il marchio si impone anche senza i mass media, Harvard business review, (5), 1997, pp. 58-65

Authors: Aaker, David A. Day, George

Citation: David A. Aaker et George Day, La presa di coscienza dei consumatori, Sviluppo e organizzazione, (5), 1971, pp. 20