Authors: Swait, J Adamowicz, W

Citation: J. Swait et W. Adamowicz, Choice environment, market complexity, and consumer behavior: A theoretical and empirical approach for incorporating decision complexity into models of consumer choice, ORGAN BEHAV, 86(2), 2001, pp. 141-167

Authors: Swait, J Adamowicz, W

Citation: J. Swait et W. Adamowicz, The influence of task complexity on consumer choice: A latent class model of decision strategy switching, J CONSUM R, 28(1), 2001, pp. 135-148