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Citation: Jiang, Yuwei et al., Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 418-435

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Citation: Kwon, Mina et Adaval, Rashmi, Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice, Journal of consumer research JCR;Consumer research , 44(6), 2018, pp. 1358-1378