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Results: 2
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Authors: Han, DaHee Duhachek, Adam Agrawal, Nidhi
Citation: Han, Dahee et al., Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement, Journal of consumer research JCR;Consumer research , 43(3), 2016, pp. 429-447
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
Authors: Han, DaHee Duhachek, Adam Agrawal, Nidhi
Citation: Han, Dahee et al., Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 1047-1064
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