Authors:
Torelli, Carlos J
Ahluwalia, Rohini
Cheng, Shirley Y Y
Olson, Nicholas J
Stoner, Jennifer L
Citation: J. Torelli, Carlos et al., Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 44-61
Citation: Rahinel, Ryan et Ahluwalia, Rohini, Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli, Journal of consumer research JCR;Consumer research , 42(2), 2015, pp. 214-234
Authors:
Sara Loughran Dommer,
Swaminathan, Vanitha
Ahluwalia, Rohini
Citation: Sara Loughran Dommer, et al., Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands, Journal of consumer research JCR;Consumer research , 40(4), 2014, pp. 657-675
Citation: J. Olson, Nicholas et Ahluwalia, Rohini, When Sharing Isn.t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases, Journal of consumer research JCR;Consumer research , 47(6), 2021, pp. 1025-1046