Authors: Ailawadi, Kusum L. Kopalle, Praveen K. Neslin, Scott A.

Citation: L. Ailawadi, Kusum et al., Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses, Marketing science , 24(1), 2005, pp. 12-24

Authors: Farris, Paul W. Parry, Mark E. Ailawadi, Kusum L.

Citation: W. Farris, Paul et al., Structural Analysis of Models with Composite Dependent Variables, Marketing science , 11(1), 1992, pp. 76-94

Authors: Ailawadi, Kusum L. Harlam, Bari A. César, Jacques Trounce, David

Citation: L. Ailawadi, Kusum et al., Quantifying and Improving Promotion Effectiveness at CVS, Marketing science , 26(4), 2007, pp. 566-575

Authors: Ailawadi, Kusum L. Harlam, Bari A.

Citation: L. Ailawadi, Kusum et A. Harlam, Bari, Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants, Marketing science , 28(4), 2008, pp. 782-791

Authors: Ailawadi, Kusum L. Harlam, Bari A.

Citation: L. Ailawadi, Kusum et A. Harlam, Bari, Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants, Marketing science , 28(4), 2009, pp. 782-791