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Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
Authors: Akçura, M. Tolga Gönül, Füsun F. Petrova, Elina
Citation: Akçura, M. Tolga et al., Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs, Marketing science , 23(1), 2004, pp. 156-169
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