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Results: 5

Authors: Batra, R Ramaswamy, V Alden, DL Steenkamp, JBEM Ramachander, S
Citation: R. Batra et al., Effects of brand local and nonlocal origin on consumer attitudes in developing countries, J CONSUM PS, 9(2), 2000, pp. 83-95

Authors: Alden, DL Mukherjee, A Hoyer, WD
Citation: Dl. Alden et al., Extending a contrast resolution model of humor in television advertising: the role of surprise, HUMOR, 13(2), 2000, pp. 193-217

Authors: Alden, DL Mukherjee, A Hoyer, WD
Citation: Dl. Alden et al., The effects of incongruity, surprise and positive moderators oil perceivedhumor in television advertising, J ADVERT, 29(2), 2000, pp. 1-15

Authors: Alden, DL Cheung, AHS
Citation: Dl. Alden et Ahs. Cheung, Organ donation and culture: A comparison of Asian American and European American beliefs, attitudes, and behaviors, J APPL SO P, 30(2), 2000, pp. 293-314

Authors: Alden, DL Steenkamp, JBEM Batra, R
Citation: Dl. Alden et al., Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture, J MARKET, 63(1), 1999, pp. 75-87
Risultati: 1-5 |