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Results:
1-7
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Results: 7
Authors:
Amaldoss, Wilfred
Jerath, Kinshuk
Sayedi, Amin
Citation: Amaldoss, Wilfred et al., Keyword Management Costs and "Broad Match" in Sponsored Search Advertising, Marketing science , 35(2), 2016, pp. 259-274
Authors:
Amaldoss, Wilfred
Rapoport, Amnon
Citation: Amaldoss, Wilfred et Rapoport, Amnon, Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence, Marketing science , 24(3), 2005, pp. 396-414
Authors:
Amaldoss, Wilfred
He, Chuan
Citation: Amaldoss, Wilfred et He, Chuan, Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis, Marketing science , 28(3), 2009, pp. 472-487
Authors:
Amaldoss, Wilfred
He, Chuan
Citation: Amaldoss, Wilfred et He, Chuan, Pricing Prototypical Products, Marketing science , 32(5), 2013, pp. 733-752
Authors:
Amaldoss, Wilfred
Shin, Woochoel
Citation: Amaldoss, Wilfred et Shin, Woochoel, Competing for Low-End Markets, Marketing science , 30(5), 2011, pp. 776-788
Authors:
Amaldoss, Wilfred
Bettman, James R.
Payne, John W.
Citation: Amaldoss, Wilfred et al., Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance, Marketing science , 27(5), 2008, pp. 903-921
Authors:
Amaldoss, Wilfred
Jain, Sanjay
Citation: Amaldoss, Wilfred et Jain, Sanjay, Trading up: A Strategic Analysis of Reference Group Effects, Marketing science , 27(5), 2008, pp. 932-942
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1-7
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