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Citation: K. Appiah-adu et al., Marketing culture and customer retention in the tourism industry, SERV IND J, 20(2), 2000, pp. 95-113

Authors: Appiah-Adu, K

Citation: K. Appiah-adu, Marketing effectiveness and customer retention in the service sector, SERV IND J, 19(3), 1999, pp. 26-41

Authors: Appiah-Adu, K Singh, S

Citation: K. Appiah-adu et S. Singh, Marketing culture and performance in UK service firms, SERV IND J, 19(1), 1999, pp. 152-170