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Citation: Aribarg, Anocha et al., Predicting Joint Choice Using Individual Data, Marketing science , 29(1), 2010, pp. 139-157

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Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2006, pp. 474-491

Authors: Aribarg, Anocha Arora, Neeraj

Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2008, pp. 474-491

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Citation: Wang, Jing et al., Modeling Choice Interdependence in a Social Network, Marketing science , 32(6), 2013, pp. 977-997