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Results: 1-7 |
Results: 7
Predicting Joint Choice Using Individual Data
Authors: Aribarg, Anocha Arora, Neeraj Kang, Moon Young
Citation: Aribarg, Anocha et al., Predicting Joint Choice Using Individual Data, Marketing science , 29(1), 2010, pp. 139-157
Efficient Choice Designs for a Consider-Then-Choose Model
Authors: Liu, Qing Arora, Neeraj
Citation: Liu, Qing et Arora, Neeraj, Efficient Choice Designs for a Consider-Then-Choose Model, Marketing science , 30(2), 2011, pp. 321-338
Dyadic Compromise Effect
Authors: Boldt, Lin Arora, Neeraj
Citation: Boldt, Lin et Arora, Neeraj, Dyadic Compromise Effect, Marketing science , 36(3), 2017, pp. 436-452
Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
Authors: Aribarg, Anocha Arora, Neeraj
Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2008, pp. 474-491
Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
Authors: Aribarg, Anocha Arora, Neeraj
Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2006, pp. 474-491
Embedded Premium Promotion: Why It Works and How to Make It More Effective
Authors: Arora, Neeraj Henderson, Ty
Citation: Arora, Neeraj et Henderson, Ty, Embedded Premium Promotion: Why It Works and How to Make It More Effective, Marketing science , 26(4), 2007, pp. 514-531
Noncompensatory Dyadic Choices
Authors: Arora, Neeraj Henderson, Ty Liu, Qing
Citation: Arora, Neeraj et al., Noncompensatory Dyadic Choices, Marketing science , 30(6), 2011, pp. 1028-1047
Risultati: 1-7 |