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Results: 3

Authors: Hui, Sam K. Meyvis, Tom Assael, Henry
Citation: K. Hui, Sam et al., Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing, Marketing science , 33(2), 2014, pp. 222-240

Authors: Yang, Sha Narayan, Vishal Assael, Henry
Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349

Authors: Yang, Sha Hu, Mantian (Mandy) Winer, Russell S. Assael, Henry Chen, Xiaohong
Citation: Yang, Sha et al., An Empirical Study of Word-of-Mouth Generation and Consumption, Marketing science , 31(6), 2012, pp. 952-963
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