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Authors: KEILLOR BD HULT GTM ERFFMEYER R BABAKUS E
Citation: Bd. Keillor et al., NATID - THE DEVELOPMENT AND APPLICATION OF A NATIONAL IDENTITY MEASURE FOR USE IN INTERNATIONAL MARKETING, Journal of international marketing, 4(2), 1996, pp. 57-73

Authors: YAVAS U BABAKUS E DELENER N
Citation: U. Yavas et al., FAMILY PURCHASING ROLES IN SAUDI-ARABIA - PERSPECTIVES FROM SAUDI WIVES, Journal of business research, 31(1), 1994, pp. 75-86

Authors: BABAKUS E BOLLER GW
Citation: E. Babakus et Gw. Boller, AN EMPIRICAL-ASSESSMENT OF THE SERVQUAL SCALE, Journal of business research, 24(3), 1992, pp. 253-268
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