Authors: BABIN LA BURNS AC

Citation: La. Babin et Ac. Burns, A MODIFIED SCALE FOR THE MEASUREMENT OF COMMUNICATION-EVOKED MENTAL-IMAGERY, Psychology & marketing, 15(3), 1998, pp. 261-278

Authors: BABIN BJ DARDEN WR BABIN LA

Citation: Bj. Babin et al., NEGATIVE EMOTIONS IN MARKETING-RESEARCH - AFFECT OR ARTIFACT, Journal of business research, 42(3), 1998, pp. 271-285

Authors: BABIN LA BURNS AC

Citation: La. Babin et Ac. Burns, EFFECTS OF PRINT AD PICTURES AND COPY CONTAINING INSTRUCTIONS TO IMAGINE ON MENTAL-IMAGERY THAT MEDIATES ATTITUDES, Journal of advertising, 26(3), 1997, pp. 33-44

Authors: BABIN BJ BABIN LA

Citation: Bj. Babin et La. Babin, EFFECTS OF MORAL COGNITIONS AND CONSUMER EMOTIONS ON SHOPLIFTING INTENTIONS, Psychology & marketing, 13(8), 1996, pp. 785-802

Authors: BURNS AC BISWAS A BABIN LA

Citation: Ac. Burns et al., THE OPERATION OF VISUAL-IMAGERY AS A MEDIATOR OF ADVERTISING EFFECTS, Journal of advertising, 22(2), 1993, pp. 71-85