Authors: BALASUBRAMANIAN SK KUMAR V

Citation: Sk. Balasubramanian et V. Kumar, EXPLAINING VARIATIONS IN THE ADVERTISING AND PROMOTIONAL COSTS SALES RATIO - A REANALYSIS/, Journal of marketing, 61(1), 1997, pp. 85-92

Authors: BALASUBRAMANIAN SK KUMAR V

Citation: Sk. Balasubramanian et V. Kumar, EXPLAINING VARIATIONS IN THE ADVERTISING AND PROMOTIONAL COSTS SALES RATIO - A RESPONSE, RESEARCH CRITERIA, AND GUIDELINES/, Journal of marketing, 61(1), 1997, pp. 97-98

Authors: BALASUBRAMANIAN SK

Citation: Sk. Balasubramanian, BEYOND ADVERTISING AND PUBLICITY - HYBRID MESSAGES AND PUBLIC-POLICY ISSUES, Journal of advertising, 23(4), 1994, pp. 29-46

Authors: COLE CA BALASUBRAMANIAN SK

Citation: Ca. Cole et Sk. Balasubramanian, AGE-DIFFERENCES IN CONSUMERS SEARCH FOR INFORMATION - PUBLIC-POLICY IMPLICATIONS, Journal of consumer research, 20(1), 1993, pp. 157-169