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Results: 3
CUSTOMERS MOTIVATIONS FOR MAINTAINING RELATIONSHIPS WITH SERVICE PROVIDERS
Authors: BENDAPUDI N BERRY LL
Citation: N. Bendapudi et Ll. Berry, CUSTOMERS MOTIVATIONS FOR MAINTAINING RELATIONSHIPS WITH SERVICE PROVIDERS, J RETAILING, 73(1), 1997, pp. 15-37
ENHANCING HELPING-BEHAVIOR - AN INTEGRATIVE FRAMEWORK FOR PROMOTION PLANNING
Authors: BENDAPUDI N SINGH SN BENDAPUDI V
Citation: N. Bendapudi et al., ENHANCING HELPING-BEHAVIOR - AN INTEGRATIVE FRAMEWORK FOR PROMOTION PLANNING, Journal of marketing, 60(3), 1996, pp. 33-49
ENHANCING MEMORY OF TELEVISION COMMERCIALS THROUGH MESSAGE SPACING
Authors: SINGH SN MISHRA S BENDAPUDI N LINVILLE D
Citation: Sn. Singh et al., ENHANCING MEMORY OF TELEVISION COMMERCIALS THROUGH MESSAGE SPACING, Journal of marketing research, 31(3), 1994, pp. 384-392
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