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Results: 3

Authors: BHOOVARAGHAVAN S VASUDEVAN A CHANDRAN R
Citation: S. Bhoovaraghavan et al., RESOLVING THE PROCESS VS PRODUCT INNOVATION DILEMMA - A CONSUMER CHOICE THEORETIC APPROACH, Management science, 42(2), 1996, pp. 232-246

Authors: CALANTONE RJ DIBENEDETTO CA BHOOVARAGHAVAN S
Citation: Rj. Calantone et al., EXAMINING THE RELATIONSHIP BETWEEN DEGREE OF INNOVATION AND NEW PRODUCT SUCCESS, Journal of business research, 30(2), 1994, pp. 143-148

Authors: KISTNER LJ DIBENEDETTO CA BHOOVARAGHAVAN S
Citation: Lj. Kistner et al., AN INTEGRATED APPROACH TO THE DEVELOPMENT OF CHANNEL STRATEGY, Industrial marketing management, 23(4), 1994, pp. 315-322
Risultati: 1-3 |