Authors: BIJMOLT THA WEDEL M PIETERS RGM DESARBO WS

Citation: Tha. Bijmolt et al., JUDGMENTS OF BRAND SIMILARITY, International journal of research in marketing, 15(3), 1998, pp. 249-268

Authors: WEDEL M VRIENS M BIJMOLT THA KRIJNEN W LEEFLANG PSH

Citation: M. Wedel et al., ASSESSING THE EFFECTS OF ABSTRACT ATTRIBUTES AND BRAND FAMILIARITY INCONJOINT CHOICE EXPERIMENTS, International journal of research in marketing, 15(1), 1998, pp. 71-78

Authors: BIJMOLT THA DESARBO WS WEDEL M

Citation: Tha. Bijmolt et al., A MULTIDIMENSIONAL-SCALING MODEL ACCOMMODATING DIFFERENTIAL STIMULUS-FAMILIARITY, Multivariate behavioral research, 33(1), 1998, pp. 41-63

Authors: PIETERS RGM BIJMOLT THA

Citation: Rgm. Pieters et Tha. Bijmolt, CONSUMER MEMORY FOR TELEVISION ADVERTISING - A FIELD-STUDY OF DURATION, SERIAL POSITION, AND COMPETITION EFFECTS, Journal of consumer research, 23(4), 1997, pp. 362-372