AAAAAA

   
Results: 1-6 |
Results: 6

Authors: GWINNER KP GREMLER DD BITNER MJ
Citation: Kp. Gwinner et al., RELATIONAL BENEFITS IN SERVICES INDUSTRIES - THE CUSTOMERS PERSPECTIVE, Journal of the Academy of Marketing Science, 26(2), 1998, pp. 101-114

Authors: BITNER MJ FARANDA WT HUBBERT AR ZEITHAML VA
Citation: Mj. Bitner et al., CUSTOMER CONTRIBUTIONS AND ROLES IN-SERVICE DELIVERY, International journal of service industry management, 8(3-4), 1997, pp. 193

Authors: BITNER MJ
Citation: Mj. Bitner, INTRODUCTION TO THE 2ND SPECIAL ISSUE SERVICES MARKETING - PERSPECTIVES ON SERVICE EXCELLENCE, J RETAILING, 73(3), 1997, pp. 299-301

Authors: BITNER MJ
Citation: Mj. Bitner, INTRODUCTION TO THE SPECIAL ISSUE - SERVICES MARKETING - PERSPECTIVESON SERVICE EXCELLENCE, J RETAILING, 73(1), 1997, pp. 3-6

Authors: BITNER MJ BOOMS BH MOHR LA
Citation: Mj. Bitner et al., CRITICAL SERVICE ENCOUNTERS - THE EMPLOYEES VIEWPOINT, Journal of marketing, 58(4), 1994, pp. 95-106

Authors: FISK RP BROWN SW BITNER MJ
Citation: Rp. Fisk et al., TRACKING THE EVOLUTION OF THE SERVICES MARKETING LITERATURE, J RETAILING, 69(1), 1993, pp. 61-103
Risultati: 1-6 |