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Results:
1-3
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Results: 3
MANAGE MARKETING BY THE CUSTOMER EQUITY TEST
Authors:
BLATTBERG RC DEIGHTON J
Citation:
Rc. Blattberg et J. Deighton, MANAGE MARKETING BY THE CUSTOMER EQUITY TEST, Harvard business review, 74(4), 1996, pp. 136
MODELING THE DISTRIBUTION OF PRICE SENSITIVITY AND IMPLICATIONS FOR OPTIMAL RETAIL PRICING
Authors:
KIM BD BLATTBERG RC ROSSI PE
Citation:
Bd. Kim et al., MODELING THE DISTRIBUTION OF PRICE SENSITIVITY AND IMPLICATIONS FOR OPTIMAL RETAIL PRICING, Journal of business & economic statistics, 13(3), 1995, pp. 291-303
HOW PROMOTIONS WORK
Authors:
BLATTBERG RC BRIESCH R FOX EJ
Citation:
Rc. Blattberg et al., HOW PROMOTIONS WORK, Marketing science, 14(3), 1995, pp. 122-132
Risultati:
1-3
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