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Results: 3

Authors: BLATTBERG RC DEIGHTON J
Citation: Rc. Blattberg et J. Deighton, MANAGE MARKETING BY THE CUSTOMER EQUITY TEST, Harvard business review, 74(4), 1996, pp. 136

Authors: KIM BD BLATTBERG RC ROSSI PE
Citation: Bd. Kim et al., MODELING THE DISTRIBUTION OF PRICE SENSITIVITY AND IMPLICATIONS FOR OPTIMAL RETAIL PRICING, Journal of business & economic statistics, 13(3), 1995, pp. 291-303

Authors: BLATTBERG RC BRIESCH R FOX EJ
Citation: Rc. Blattberg et al., HOW PROMOTIONS WORK, Marketing science, 14(3), 1995, pp. 122-132
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