Authors: BOBINSKI GS COX D COX A

Citation: Gs. Bobinski et al., RETAIL SALE ADVERTISING, PERCEIVED RETAILER CREDIBILITY, AND PRICE RATIONALE, J RETAILING, 72(3), 1996, pp. 291-306

Authors: BOBINSKI GS RAMIREZ GG

Citation: Gs. Bobinski et Gg. Ramirez, ADVERTISING TO INVESTORS - THE EFFECT OF FINANCIAL-RELATIONS ADVERTISING ON STOCK VOLUME AND PRICE, Journal of advertising, 23(4), 1994, pp. 13-28