Authors: BRAND JE GREENBERG BS

Citation: Je. Brand et Bs. Greenberg, COMMERCIALS IN THE CLASSROOM - THE IMPACT OF CHANNEL-1 ADVERTISING, Journal of advertising research, 34(1), 1994, pp. 18-27

Authors: GREENBERG BS BRAND JE

Citation: Bs. Greenberg et Je. Brand, CHANNEL ONE - BUT WHAT ABOUT THE ADVERTISING, Educational leadership, 51(4), 1994, pp. 56-58