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Results: 3
SOCIALIZATION, GENDER, AND ADOLESCENTS SELF-REPORTS OF THEIR GENERALIZED USE OF PRODUCT LABELS
Authors: MANGLEBURG TF GREWAL D BRISTOL T
Citation: Tf. Mangleburg et al., SOCIALIZATION, GENDER, AND ADOLESCENTS SELF-REPORTS OF THEIR GENERALIZED USE OF PRODUCT LABELS, The Journal of consumer affairs, 31(2), 1997, pp. 255-279
CONSUMERS BELIEFS RESULTING FROM CONCEPTUAL COMBINATIONS - CONJUNCTIVE INFERENCES ABOUT BRAND EXTENSIONS
Authors: BRISTOL T
Citation: T. Bristol, CONSUMERS BELIEFS RESULTING FROM CONCEPTUAL COMBINATIONS - CONJUNCTIVE INFERENCES ABOUT BRAND EXTENSIONS, Psychology & marketing, 13(6), 1996, pp. 571-589
EXPLORING THE ATMOSPHERE CREATED BY FOCUS GROUP INTERVIEWS - COMPARING CONSUMERS FEELINGS ACROSS QUALITATIVE TECHNIQUES
Authors: BRISTOL T FERN EF
Citation: T. Bristol et Ef. Fern, EXPLORING THE ATMOSPHERE CREATED BY FOCUS GROUP INTERVIEWS - COMPARING CONSUMERS FEELINGS ACROSS QUALITATIVE TECHNIQUES, Journal of the Market Research Society, 38(2), 1996, pp. 185-195
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