Authors: BROADBENT S

Citation: S. Broadbent, SINGLE-SOURCE - NEW ANALYSES, Journal of the Market Research Society, 39(2), 1997, pp. 363-379

Authors: BROADBENT S SPITTLER JZ LYNCH K

Citation: S. Broadbent et al., BUILDING BETTER TV SCHEDULES - NEW LIGHT FROM THE SINGLE-SOURCE, Journal of advertising research, 37(4), 1997, pp. 27-31

Authors: BROADBENT S

Citation: S. Broadbent, FROM PROJECTS TO PRODUCTS IN RAIL ELECTRONICS, GEC journal of research, 13(2), 1996, pp. 115-122

Authors: BROADBENT S FRY T

Citation: S. Broadbent et T. Fry, ADSTOCK MODELING FOR THE LONG-TERM, Journal of the Market Research Society, 37(4), 1995, pp. 385-403