Authors: WEST PM BRONIARCZYK SM

Citation: Pm. West et Sm. Broniarczyk, INTEGRATING MULTIPLE OPINIONS - THE ROLE OF ASPIRATION LEVEL ON CONSUMER RESPONSE TO CRITIC CONSENSUS, Journal of consumer research, 25(1), 1998, pp. 38-51

Authors: BRONIARCZYK SM HOYER WD MCALISTER L

Citation: Sm. Broniarczyk et al., CONSUMERS PERCEPTIONS OF THE ASSORTMENT OFFERED IN A GROCERY CATEGORY- THE IMPACT OF ITEM REDUCTION, Journal of marketing research, 35(2), 1998, pp. 166-176

Authors: BRONIARCZYK SM ALBA JW

Citation: Sm. Broniarczyk et Jw. Alba, THEORY VERSUS DATA IN PREDICTION AND CORRELATION TASKS, Organizational behavior and human decision processes, 57(1), 1994, pp. 117-139

Authors: ALBA JW BRONIARCZYK SM SHIMP TA URBANY JE

Citation: Jw. Alba et al., THE INFLUENCE OF PRIOR BELIEFS, FREQUENCY CUES, AND MAGNITUDE CUES ONCONSUMERS PERCEPTIONS OF COMPARATIVE PRICE DATA, Journal of consumer research, 21(2), 1994, pp. 219-235

Authors: BRONIARCZYK SM ALBA JW

Citation: Sm. Broniarczyk et Jw. Alba, THE IMPORTANCE OF THE BRAND IN BRAND EXTENSION, Journal of marketing research, 31(2), 1994, pp. 214-228