Authors: BUCKLIN RE GUPTA S SIDDARTH S

Citation: Re. Bucklin et al., MODELING THE EFFECT OF PURCHASE QUANTITY ON CONSUMER CHOICE OF PRODUCT ASSORTMENT, Journal of forecasting, 17(3-4), 1998, pp. 281-301

Authors: BUCKLIN RE GUPTA S SIDDARTH S

Citation: Re. Bucklin et al., DETERMINING SEGMENTATION IN SALES RESPONSE ACROSS CONSUMER PURCHASE BEHAVIORS, Journal of marketing research, 35(2), 1998, pp. 189-197

Authors: BUCKLIN RE RUSSELL GJ SRINIVASAN V

Citation: Re. Bucklin et al., A RELATIONSHIP BETWEEN MARKET SHARE ELASTICITIES AND BRAND SWITCHING PROBABILITIES, Journal of marketing research, 35(1), 1998, pp. 99-113

Authors: SIDDARTH S BUCKLIN RE MORRISON DG

Citation: S. Siddarth et al., MAKING THE CUT - MODELING AND ANALYZING CHOICE SET RESTRICTION IN SCANNER PANEL-DATA, Journal of marketing research, 32(3), 1995, pp. 255-266

Authors: BUCKLIN RE GUPTA S HAN SM

Citation: Re. Bucklin et al., A BRANDS EYE VIEW OF RESPONSE SEGMENTATION IN CONSUMER BRAND CHOICE BEHAVIOR, Journal of marketing research, 32(1), 1995, pp. 66-74