Authors: BABIN LA BURNS AC

Citation: La. Babin et Ac. Burns, A MODIFIED SCALE FOR THE MEASUREMENT OF COMMUNICATION-EVOKED MENTAL-IMAGERY, Psychology & marketing, 15(3), 1998, pp. 261-278

Authors: JAYANTI RK BURNS AC

Citation: Rk. Jayanti et Ac. Burns, THE ANTECEDENTS OF PREVENTIVE HEALTH-CARE BEHAVIOR - AN EMPIRICAL-STUDY, Journal of the Academy of Marketing Science, 26(1), 1998, pp. 6-15

Authors: BABIN LA BURNS AC

Citation: La. Babin et Ac. Burns, EFFECTS OF PRINT AD PICTURES AND COPY CONTAINING INSTRUCTIONS TO IMAGINE ON MENTAL-IMAGERY THAT MEDIATES ATTITUDES, Journal of advertising, 26(3), 1997, pp. 33-44

Authors: REIBER KB BURNS AC OXLEY DW GORMLEY WT

Citation: Kb. Reiber et al., THE MEDICAL EXAMINER IN WAR, Journal of forensic sciences, 40(2), 1995, pp. 197-200

Authors: BURNS AC BISWAS A BABIN LA

Citation: Ac. Burns et al., THE OPERATION OF VISUAL-IMAGERY AS A MEDIATOR OF ADVERTISING EFFECTS, Journal of advertising, 22(2), 1993, pp. 71-85