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Results: 1
Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value
Authors:
Babin, BJ Babin, L
Citation:
Bj. Babin et L. Babin, Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value, J BUS RES, 54(2), 2001, pp. 89-96
Risultati:
1-1
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