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Results: 1
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Authors:
Bagozzi, Richard P. Silk, Alvin J.
Citation:
P. Bagozzi, Richard et J. Silk, Alvin, Recall, Recognition, and the Measurement of Memory for Print Advertisements, Marketing science , 2(2), 1983, pp. 95-134
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