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Results: 1
Advertising Competition under Consumer Inertia
Authors:
Banerjee, Bibek Bandyopadhyay, Subir
Citation:
Banerjee, Bibek et Bandyopadhyay, Subir, Advertising Competition under Consumer Inertia, Marketing science , 22(1), 2003, pp. 131-144
Risultati:
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