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Results: 1
Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
Authors:
Banks, Darryl T. Hutchinson, J. Wesley Meyer, Robert J.
Citation:
T. Banks, Darryl et al., Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty, Marketing science , 21(3), 2002, pp. 251-272
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