Authors:
Baskin, Ernest
Wakslak, Cheryl J.
Trope, Yaacov
Novemsky, Nathan
Citation: Baskin, Ernest et al., Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 169-182