Authors:
Vakratsas, Demetrios
Feinberg, Fred M.
Bass, Frank M.
Kalyanaram, Gurumurthy
Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119
Citation: M. Bass, Frank et V. Bultez, Alain, A Note on Optimal Strategic Pricing of Technological Innovations, Marketing science , 1(4), 1982, pp. 371-378