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Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119

Authors: Bass, Frank M. Bultez, Alain V.

Citation: M. Bass, Frank et V. Bultez, Alain, A Note on Optimal Strategic Pricing of Technological Innovations, Marketing science , 1(4), 1982, pp. 371-378

Authors: Bass, Frank M. Krishnamoorthy, Anand Prasad, Ashutosh Sethi, Suresh P.

Citation: M. Bass, Frank et al., Generic and Brand Advertising Strategies in a Dynamic Duopoly, Marketing science , 24(4), 2005, pp. 556-568