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Citation: Basu, Amiya et al., Indirect Network Externality Effects on Product Attributes, Marketing science , 22(2), 2003, pp. 209-221

Authors: Basu, Amiya Vitharana, Padmal

Citation: Basu, Amiya et Vitharana, Padmal, Impact of Customer Knowledge Heterogeneity on Bundling Strategy, Marketing science , 28(4), 2008, pp. 792-801

Authors: Basu, Amiya Vitharana, Padmal

Citation: Basu, Amiya et Vitharana, Padmal, Impact of Customer Knowledge Heterogeneity on Bundling Strategy, Marketing science , 28(4), 2009, pp. 792-801