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The application of persuasion theory to the development of effective proenvironmental public service announcements
Authors:
Bator, RJ Cialdini, RB
Citation:
Rj. Bator et Rb. Cialdini, The application of persuasion theory to the development of effective proenvironmental public service announcements, J SOC ISSUE, 56(3), 2000, pp. 527-541
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