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Citation: Weijters, Bert et al., The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales, Journal of consumer research JCR;Consumer research , 40(2), 2013, pp. 368-381

Authors: Grewal, Rajdeep Cote, Joseph A. Baumgartner, Hans

Citation: Grewal, Rajdeep et al., Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing, Marketing science , 23(4), 2004, pp. 519-529