Authors: Bawa, Kapil

Citation: Bawa, Kapil, Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior, Marketing science , 9(3), 1990, pp. 262-278

Authors: Bawa, Kapil Shoemaker, Robert

Citation: Bawa, Kapil et Shoemaker, Robert, The Effects of Free Sample Promotions on Incremental Brand Sales, Marketing science , 23(3), 2004, pp. 345-463