Authors: Bechtel, Gordon G.

Citation: G. Bechtel, Gordon, Generalizing the Rasch Model for Consumer Rating Scales, Marketing science , 4(1), 1985, pp. 62-73

Authors: Bechtel, Gordon G. Wiley, James B.

Citation: G. Bechtel, Gordon et B. Wiley, James, Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares, Marketing science , 2(4), 1983, pp. 389-405