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Results: 2
Generalizing the Rasch Model for Consumer Rating Scales
Authors:
Bechtel, Gordon G.
Citation:
G. Bechtel, Gordon, Generalizing the Rasch Model for Consumer Rating Scales, Marketing science , 4(1), 1985, pp. 62-73
Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares
Authors:
Bechtel, Gordon G. Wiley, James B.
Citation:
G. Bechtel, Gordon et B. Wiley, James, Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares, Marketing science , 2(4), 1983, pp. 389-405
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